Client Heartland Retail
The Heartland Retail corporate website was originally developed in Hubspot pages using a variety of page templates and standard modules. When I inherited the website before Heartland acquired Springboard Retail, the goal was to implement existing guideline but move away from a monochrome, dated feel. The redesign of the Springboard Retail website involved adding colors and functionality by coding custom modules and developing new templates using HTML, CSS, and jQuery. When Heartland acquired Springboard Retail, the purpose was to integrate Heartland brand guidelines and similar treatments used on the main corporate Heartland site at hearland.us. The Heartland Retail redesign was again build in Hubspot pages as separate child site to the main Heartland site in order to retail many of the lead generation activities present in the marketing workflow.