This project is a downloadable toolkit of tips, templates, and resources for retail stores. The intention was to style each component with a similar holiday style while retaining some of the Heartland brand. Many of the downloads were intended for personal printout in customers’ stores. The toolkit also served as a lead generation with emails and social media leading to a gated landing page with popup form data collection. Lead creative and designer of these material, but also provided direction for a freelance designer.